1. Opportunities in an attractive business location

Austria attracts many founders with its stable economy, reliable legal framework, and a wide range of funding opportunities. Whether in services, trade, or manufacturing, those who establish themselves here often benefit from a well-developed infrastructure and strong purchasing power.

At the same time, various aspects must be considered when starting a business: from choosing the right legal structure to tax obligations and social insurance for the self-employed and their employees.

2. Choosing the right legal structure

One of the first major steps in setting up a business in Austria is choosing the appropriate legal form. Depending on your business idea and personal risk tolerance, you might consider a sole proprietorship (EPU), a limited liability company (GmbH), or even a partnership.

What to keep in mind:

  • Liability issues: With a GmbH, liability is generally limited to the company’s assets. In contrast, in a sole proprietorship, the founder is personally liable with their private assets.

    Our tip: If you want to minimise personal risks, consider whether a GmbH or another form with limited liability suits your needs better.

  • Minimum capital: A GmbH requires a minimum share capital that must be deposited at the time of incorporation.

    Our tip: Find out about the required amount of share capital and the necessary legal steps.

3. Trade registration and dealing with authorities

After choosing the legal form, trade registration is usually the next step. For many industries, a so-called "free trade licence" is sufficient. However, specific sectors (such as construction, hospitality, or crafts) require a special licence or proof of professional qualification. The competent bodies are usually the district authorities or municipal offices.

What to keep in mind:

  • Trade licence: Anyone wishing to operate a business in Austria must comply with legal requirements and, if necessary, provide relevant documents and submit notifications.

    Our tip: Check whether your business falls under a regulated trade. Equivalence assessments may be required. Also, determine whether you need a permanent trade licence or if you're providing temporary cross-border services.

  • Deadlines and formalities: Trade registration should be completed promptly so that the business can operate officially. Delays may lead to fines or a prohibition from conducting business activities.

    Our tip: Prepare a checklist early for all dealings with the authorities, including deadlines and required documents. The Austrian Federal Economic Chamber (WKO) offers support with trade registration and will check if your trade is regulated.
  • 4. Taxes and levies: What founders need to expect

    Although Austria is considered startup-friendly, new entrepreneurs should not underestimate their tax obligations. In addition to income tax or corporate tax (depending on the legal form), VAT may also apply if certain turnover thresholds are exceeded. Those employing staff must also deal with payroll taxes and social insurance contributions.

    What to keep in mind:

  • VAT obligation: VAT exemption (small business regulation) only applies up to a certain turnover limit. If your business exceeds this, you will usually need to charge VAT at 10%, 13%, or 20%.

    Our tip: Careful planning and documentation of your revenue help you realistically estimate turnover and switch to VAT registration in time.

  • Bookkeeping: Even small businesses or sole proprietorships are required to keep proper records of income and expenses. Above certain revenue or profit levels, more extensive bookkeeping obligations apply.

    Our tip: A professional bookkeeping system (or suitable software) reduces errors and greatly simplifies your tax return.

  • 5. Social insurance for the self-employed

    When you start a business in Austria, you will often register with the Social Insurance Institution for the Self-Employed (SVS). This covers contributions to health, pension, and accident insurance. The amount is generally based on the income you earn from self-employment.

    There are often special provisions or incentives for founders, such as reduced contributions in the first years. These are designed to ease the financial burden at the beginning and support business growth.

    What to keep in mind:

  • Registration deadlines: Once you have registered your business, you should promptly notify the SVS to avoid coverage gaps or back payments.

    Our tip: A phone call or online consultation with the SVS can provide clarity about which types of insurance apply to your business.


  • Contribution basis: Many entrepreneurs pay too little attention to social insurance. Missing deadlines, failing to register, or underestimating contributions can result in high back payments and fines.

    Our tip: Budget conservatively to avoid unpleasant surprises during the annual adjustment of contributions.
  • Conclusion: Well-informed for a successful start

    Starting a business in Austria offers reliable conditions and an attractive business environment. However, thorough preparation pays off to avoid missing important deadlines or making accounting errors. Choosing the right legal structure, completing the necessary registrations, understanding tax requirements, and fulfilling social insurance obligations are just a few of the topics founders should address.

    (This article does not replace legal or tax advice. For specific questions and individual support, please feel free to contact us.)

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